When I first landed in Vietnam, I was taken aback by the homogeneous aesthetic. All the signs looked the same, shoes, business cards, furniture, flowers, glasses, etc... Coming from America - the land of eyecandy - I was disenchanted by the communistic and lackluster design sensibility, and craved...more. 

Over time, I began to appreciate the simplicity of everything looking the same, and felt my brain slowly acclimate (and consequently create more space for other things) to fewer options. Here are some of my own documentations of some quintessentially Vietnamese "same same" objects: